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Over the forecast interval, SVOD platforms will proceed to develop in reputation. This is because of a number of causes: The benefit of the subscription course of, compatibility with multiple devices for viewing, and the robust content and worth proposition. Virgin Media O2 led the cell service market in 2023 with a significant amount of shares. VMO2 is specializing in 5G enlargement, 4G network upgrades, and implementation of network convergence.

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